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Small Business Center

How to Craft Marketing Messaging That Stands Out

March 22, 2023

The best marketing messages are written with the customer’s viewpoint in mind. This compelling episode of The Mind Your Business Podcast, featuring marketing consultant Brandon Lucero, provides six questions small business owners should be asking in order to create the most profitable and successful messaging.

By Rebecca Meiser

Contributor, Commerce + Communities Today and Small Business Center

Small Business Center

ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.

Learn more