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Small business owners are cautiously optimistic about the upcoming holiday season, even as they grapple with concerns over consumer spending habits and economic uncertainties, according to the AP. While early indications suggest sales are keeping pace with previous years, entrepreneurs are navigating challenges like supply chain disruptions and competition from online retailers. Despite these hurdles, owners are banking on a trend towards comfort-driven purchases and a desire for bright and happy products.
By Rebecca Meiser
Contributor, Commerce + Communities Today and Small Business Center
ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.
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