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Small businesses can thrive or falter on the strength of their digital marketing. As the world’s dominant search engine, Google has an outsize influence on the effectiveness of these marketing efforts, so it pays to know how to improve your business’ ranking in its search results. Start by speeding up your webpage’s loading time; impatient customers may navigate elsewhere and lower your ranking. Keep your content fresh, engaging and high-quality to keep users on your pages. Optimize your images with compression, use keywords and add multimedia formats to boost engagement. Break up long blocks of text with attention-grabbing head tags, and add blogs to draw more traffic.
Check in with Noobpreneur.com to learn more.
ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.
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