Our Mission

Learn who we are and how we serve our community


Meet our leaders, trustees and team


Developing the next generation of talent


Covering the latest news and trends in the marketplaces industry

Industry Insights

Check out wide-ranging resources that educate and inspire

Government Relations & Public Policy

Learn about the governmental initiatives we support


Connect with other professionals at a local, regional or national event

Virtual Series

Find webinars from industry experts on the latest topics and trends

Professional Development

Grow your skills online, in a class or at an event with expert guidance

Find Members

Access our Member Directory and connect with colleagues

ICSC Networking Platform

Get recommended matches for new business partners

Student Resources

Find tools to support your education and professional development

Become a Member

Learn about how to join ICSC and the benefits of membership

Renew Membership

Stay connected with ICSC and continue to receive membership benefits

Small Business Center

Expanding a Small Business by Franchising: Consider These Questions

March 25, 2022

If you’re a business owner ready to expand but you’re short on money, time or people, it may be time to think about creating franchises. About 10.5% of businesses nationwide are franchises, according to government data. When considering this option for your business, ask these questions:

  • Does your company have a strong track record, with experienced management, a proven concept and a strong local reputation?
  • How different is your business from your competitors? How solid is your unique selling proposition?
  • Can you teach someone else this business? Are your operating procedures clear, and can somebody learn to operate your business within three months?
  • Can it generate returns of 15% to 20% after salaries and royalties? Franchisees need to see results in this range by year two — or year three at the latest.

Learn more in Entrepreneur’s Franchise 500 commentary.

Small Business Center

ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.

Learn more