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Many small businesses struggle to manage customer information — from contacts to email marketing and sales tracking — across multiple platforms, which can lead to missed opportunities. A customer relationship management system can help streamline sales, marketing and support by keeping all customer data and communication in one place. A recent StartUp Nation article outlines the benefits of CRM platforms for small businesses, features to look for and how to choose the right solution based on your goals and operations. One key tip: Make sure the CRM offers reliable, human support, especially if your team is lean or new to the platform.
By Rebecca Meiser
Contributor, Commerce + Communities Today and Small Business Center
ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.
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