Cyber Monday sales broke a record this year, topping $6.59 billion by the end of the day, up 16.8 percent over last year, reports USA Today. A good chunk of these were cornered by physical retailers, not least Walmart, whose prices have caught up with — or more accurately caught down with — Amazon: Walmart’s online prices are now only 0.3 percent higher than Amazon’s, on average, Market Track, a data analytics company, reported.

“With investments in buying online and pickup in-store, as well as the acquisitions of Jet, ModCloth, Moosejaw and Bonobos, the most interesting story will be how much ground” Walmart has made up, Ken Cassar, principal analyst with Slice, told USA Today.

More people used Smartphones to do their shopping this year than last, but computers remain the favorite way to buy over the Internet — only about 24 percent of the online revenue comes from Smartphones, Tamara Gaffney, Adobe's strategic insights engagement director, told the newspaper.

But even heavy discounts aren’t enough to lure some away from physical stores on Cyber Monday. The number-one reason cited by those who shop in stores on Cyber Monday is “to get items immediately and not stress about delivery” (31 percent), according to ICSC Research. This is followed by “to avoid shipping fees” (26 percent); “ability to pick up items bought online” (25 percent); and “stores are located conveniently nearby” (23 percent).