Our Mission

Learn who we are and how we serve our community


Meet our leaders, trustees and team


Developing the next generation of talent


Covering the latest news and trends in the marketplaces industry

Industry Insights

Check out wide-ranging resources that educate and inspire

Government Relations & Public Policy

Learn about the governmental initiatives we support


Connect with other professionals at a local, regional or national event

Virtual Series

Find webinars from industry experts on the latest topics and trends

Professional Development

Grow your skills online, in a class or at an event with expert guidance

Find Members

Access our Member Directory and connect with colleagues

ICSC Networking Platform

Get recommended matches for new business partners

Student Resources

Find tools to support your education and professional development

Become a Member

Learn about how to join ICSC and the benefits of membership

Renew Membership

Stay connected with ICSC and continue to receive membership benefits

Small Business Center

6 Tips for Raising Your Prices

September 6, 2022

Among the small business owners who told NFIB in August that inflation remains their greatest challenge, 86% already have passed price increases to their customers. As higher prices become the norm, Sarah Williams — founder and CEO of Framed by Sarah and Launch Your Box — wrote at Retail TouchPoints that owners must effectively communicate how and why they are raising prices and must raise them at a deliberate, measured pace to avoid alienating customers. She noted that price increases also can usher in marketing opportunities, as long as communication with customers remains a core aspect of these changes. She offers the following communication and execution tips for today’s inflationary climate:

3 steps to communicating price changes:

  • Notify your customers via email first, tell them what the new prices will be and wait two weeks to 30 days before raising prices.
  • When the emails have gone out, make a formal announcement on your social media channels, as not everyone opens those emails.
  • Be transparent and explain why increases are necessary. Customers get it: Rising costs lead to higher prices. Take the opportunity to show how your business still can provide value.

3 steps to making gradual price changes:

  • Increase prices on new items first. 
  • Adjust prices on your older inventory slowly, not all at once.
  • Address your “free” shipping threshold. Rising shipping costs hit your bottom line. Consider imposing a minimum purchase amount for free shipping and imposing a flat rate for all other orders.

See the full column at Retail TouchPoints.

Small Business Center

ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.

Learn more