Celebrating the Senior Class of 2020 The Waterfront in Homestead, Pennsylvania, hosted a local high school's senior prom outdoors.

Atlantic Station @ Home: COVID Video Series During the pandemic, Hines launched a video series offering tips, tricks and captivating content on Atlantic Station's social channels. The videos encouraged the audience to stay engaged with the center via social media and encouraged interaction with the Atlanta community while people were at home.

Holiday Dilemmas at The District at Green Valley Ranch in Henderson, Nevada A lighthearted video series followed shoppers with holiday buying dilemmas as they considered purchases from three featured tenants.

Kimco’s Tenant Assistance Program Provides Critical Assistance Throughout the COVID-19 Crisis By joining forces with legal teams, financial services providers and fintech leaders, Kimco Realty offered its tenants no-cost assistance in applying for federal disaster relief loans. Over 600 tenants secured an estimated $20 million in relief funding.

Washington Prime Group's Open for Small Business program The initiative provides small businesses an easy-to-use lease-modification template and hosts educational webinars with industry experts on topics like marketing strategies, media outreach, leadership, financial matters and recruitment practices.

Oxford's #PassThePlate2020 The multifaceted fundraiser featured six celebrities who challenged Canadians to post pictures passing the plate. Oxford pledged to donated $5 for each post.

Five Vestar Centers Help Kids, Seniors and Local Heroes Conquer the COVID Blues The marketing team created a COVID-safe digital photo op that helped 1,312 families create meaningful Easter memories at The District at Green Valley Ranch in Henderson, Nevada; Pacific Commons in Fremont, California; East Washington Place in Petaluma, California; The Landing in in Renton, Washington; and Downtown Pleasant Hill in Pleasant Hill, California.

Moonlit Monsters + Munches Two Vestar centers in Arizona — Desert Ridge Marketplace in Scottsdale and Tempe Marketplace — partnered with a local arts group to create a Halloween event featuring local artists.

Celebrating Black History Month at Marlborough Mall More than 400 attended the day-long launch event of the Calgary, Alberta, center's month-long program, which included a concert, a fashion show and displays featuring Black-owned retailers and Black artists.

Do Good With Delivery For every take-out or delivery meal purchased from participating restaurants, Washington's Bellevue Collection donated two meals to a local COVID-19 charity.

Southcentre Support to WAM Program Calgary, Alberta's Southcentre Mall and a local charity launched a drive-thru pickup program to provide nutritional support to school-aged children.

Feeding South Florida Food Distribution at Palm Beach Outlets The Florida shopping center worked with a local charity to host drive-thru food-distribution events to feed local families.

Kids Fun Zone Crafts & Culture During COVID Inglewood, California's Crenshaw Imperial Plaza redesigned its free children's program to accommodate pandemic restrictions with monthly educational art, craft, music and other cultural activities that children could do at home.

Regency Centers' Ultimate Tailgate Takeout Regency Centers reimagined the tailgating experience through Ultimate Tailgate Takeout, an omnichannel campaign capturing the attention of sports fans and encouraging socially distanced celebrations.

Washington Prime Group's SweeTok An influencer event provided a space for TikTok fans to come together with their favorite social media stars in real life for a Valentine's Day-themed event.

Flower Power Art Walk The Orchard Town Center in Westminster, Colorado, launched a walkable outdoor art exhibit that brought thousands to the center to shop and explore in a safe, socially distanced environment.

Pose: A Holiday Experience The Summit in Birmingham, Alabama, maintained its iconic holiday experience during the pandemic via a 10-room, immersive holiday selfie museum; a contactless, socially distanced Santa pop-up; and a digital, interactive wall mural.

Square One Experiences Mississauga, Ontario's Square One transformed its parking areas into interactive, experiential entertainment destinations for customers to enjoy from the safety of their vehicles, including a haunted house and a holiday experience.

The Holiday Market + Safe Santa at Westfield Century City The Los Angeles center's Santa photo op became Safe Santa with hourly guest reservations, contactless check-in, COVID-19 screening, private group access to Santa's Bungalow and a trip through the pine forest to meet Santa at his carriage for socially distanced photos.

The Lighting of Avalon: A Twelve Day Celebration In 2020, Alpharetta, Georgia's Avalon adapted the tree lighting spectacular to prioritize safety and limit crowds while still delivering beloved holiday experiences. Instead of a one-day event, Avalon's program spanned 12 days to offer more merry moments with smaller gatherings.

The Snow Globe Collection at Westfield UTC The San Diego center's socially distanced holiday program included five custom-built, one-of-a-kind, life-size snow globes with themed performers in each.

Opening Day on the Levee The marketing team for Kentucky's Newport on the Levee invited the community to come together for the inaugural Reds Opening Day on the Levee, in a reimagined public space for a socially distanced viewing party for the Cincinnati Reds opening day game.

Connecting Business Owners with Omnichannel Resources During COVID-19 Phillips Edison & Co. launched a comprehensive initiative designed to provide its tenants with information on available financial assistance and offer omnichannel support, including marketing resources, onsite assets and guidance to prepare for reopening. The goal was to help the tenants remain open in any capacity possible.

Oxford eGift Cards: A new way to buy, gift & send When gift card sales dried up during the pandemic, the landlord successfully pivoted to an e-gift card business.

Open-Air & Open for Business: Now Let’s Open Our Minds The marketing team asked local influencers to gather content for a marketing campaign that showed local shoppers how safe it was to visit Maryland's Downtown Silver Spring properties during the pandemic.

Oxford Properties: Supporting Food Markets Mississauga, Ontario's Square One helped its food-and-beverage tenants survive lockdowns with digital content that boosted online sales and with pop-ups that helped them reach shoppers safely.

Buzzfest Winter Light Festival Bee Cave, Texas' Hill Country Galleria hosted a public art project that integrated light, art and sound. It's also pictured at top.

The Most Successful Restaurant and Foodie Destination in the Greater Montreal Area Brossard, Quebec's Quartier DIX30 established a restaurant hub focused on delivery and take-out services.

Oxford: New ways to connect The landlord introduced technology to communicate changing government occupancy restrictions and integrate capacity meters on its shopping center websites.

PECO Rewards Program Phillips Edison & Co. offered small-shop tenants credit toward rent for taking advantage of COVID-19 aid and resources for small businesses, such as applying for small business or Paycheck Protection Program loans, reopening within 30 days of being able per mandates, switching to electronic payments and leveraging social media.

Regency Merchant Support Regency Centers launched a program to help tenants communicate with their customers and financially navigate the pandemic.

Unlocking Success: CBL’s Turnkey Approach to Supporting Retailers CBL created a turnkey program that its field teams could use to drive traffic and sales to specific retailers in need of traffic boosts.

CosmeCon.mp4 Pacific Retail Capital Partners' nine-property "phygital" experience featured a custom website, brand-led virtual classes, beauty boxes for guests, outdoor pickup parties and pop-up shops, and an influencer campaign.

Dinner and a Murder Westminster, Colorado's Orchard Town Center staged the country's first Zoom murder mystery drive-in. The staff erected a 41-foot screen in the center's parking lot, and 12 actors from across the country performed a whodunit live.

Late Nites on Westfield Street Florida's Westfield Brandon put on a series of monthly, seasonal activations to engage Millennial shoppers and breathe new life into the center's restaurant courtyard.

Legendary Fan The Legendary Fan marketing campaign at Roseville, Minnesota's Rosedale Center featured bold, multicultural models and invited the community to participate in the fandom of "making everyone a legend."

MainPlace Mall: Outdoor Dining and Live Music Series When a local charity needed a site to host a drive-thru food distribution program, Santa Ana, California's MainPlace Mall offered its exterior parking lot and volunteered time and event planning expertise.

Bay Centre: Random Acts of Comfort Bay Centre's marketing team created a series of free, surprise activations and giveaways to thank its most loyal customers, engage with local businesses and build relationships with downtown neighbors while building consumer confidence about the safety of shopping at the Victoria, British Columbia property.

From Tourists to Locals: How Royal Hawaiian Center Pivoted Marketing Efforts After COVID-19 Shut Down After COVID-19 shut down international borders and halted tourism, Honolulu's Royal Hawaiian Center pivoted its marketing efforts from tourists to a local audience, focusing on strategic promotions, modified campaigns and virtual events.

Holiday Reimagined The initiative at Hines' Galleria in Edina, Minnesota, provided guests alternative ways to shop for the holidays, including same-day delivery and a local maker's market shoppable entirely by smartphone.

Mercato’s Wild Things Virtual Circus Naples, Florida's Mercato created a virtual circus with professional performers. Nearly 1,500 local families viewed the show.

5,475 Days + One Redevelopment Unveiling The pandemic couldn't stop Atlanta's Atlantic Station from celebrating the completion of its two-year renovation.

Bridgeview Box Park Bridgeview Box Park, a colorful shipping container park at Kentucky's Newport on the Levee, features eight local concepts.

Street Eats Markets Two Oxford properties in Ontario — Hillcrest Mall in Richmond Hill and STC in Scarborough — partnered with Canada's largest incubator for independent food businesses to transform underutilized parking areas into permanent food truck markets.