Uruguay’s Montevideo Shopping raised funds to fight breast cancer in Uruguay in part by creating an exhibit of handkerchiefs decorated with inspiration from testimonials of breast cancer survivors.

In 2022, Calgary, Alberta’s Southcentre hosted more than 20 charity-centric activations, which collectively raised more than $1 million dollars for local charities and involved over 7,000 hours of volunteer work.

Oxford made a concerted effort to add more entertainment-based tenants to its properties. It used strategies from its successful deal with The Dr. Seuss Experience at Square One in Mississauga, Ontario, to court similar operators.

Pacific Retail Capital Partners boosted traffic, sales and occupancy with KixCon sneaker fairs at two properties, attracting influencers, media, streetwear vendors and high-end sneaker resellers. These events converted online shoppers into on-site buyers and generated leasing leads for the landlord.

Kuala Lumpur, Malaysia’s Sunway Velocity Mall organized a free New Year’s Eve Countdown Party with live performances by local artists, as well as games and food trucks.

Bell Tower, in Fort Myers, Florida, raised funds to provide food and other essential products and services to Southwest Florida residents after Hurricane Ian wrecked much of the area. The property also moved seven displaced businesses into vacant spaces while they recovered from the storm.

Oakland, California’s Jack London Square reinforced community bonds by boosting breast cancer screening rates with a month-long program that included free mammograms.

A campaign to remind the community of its many blessings despite recent flooding and the pandemic stirred optimism among shoppers at Sunway Velocity Mall in Kuala Lumpur, Malaysia, during the Chinese New Year.

Hong Kong’s East Point City merged the physical and online realms, combining a traveling exhibit, The Dessert Museum, with a metaverse treasure hunt. The initiative drew traffic to the property’s physical location and its metaverse location.

The U.K.’s Lexicon, Bracknell added an exhibit of giant interactive structures called Bracknell Forest Giants that resemble trees to draw visitors and celebrate the region’s lush Bracknell Forest.

Macerich digitized all aspects of short-term leasing from lead generation and online site tours to lease execution. Plus, tenants can pay rent, upload sales data and talk with management, all online.

China’s Chongqing IFS launched a campaign to establish itself as a landmark and tourist draw with world-renowned artwork, The Gate to the East, a pyramid of bamboo that symbolizes the region’s mountains and heritage.

To draw customers back after pandemic restrictions eased, China’s Chengdu IFS collaborated with a local visual artist to create an exhibit of 200 giant watermelon sculptures that attracted media attention and drew sales from tourists and local shoppers.

Aventura Mall added ways for tenants to spend their lease-mandated in-mall advertising dollars; one new option: in-mall activations. Previously, the money went only to advertisements in the mall's in-house magazine.

Square One in Mississauga, Ontario, partnered with a diverse, female-led start up called Run the World to create a series of pop-up events showcasing 100 local entrepreneurs.

Erin Mills Town Centre in Mississauga, Ontario, raised community spirits post-pandemic by celebrating the city’s most beloved hero, local sports and business trailblazer Hurricane Hazel McCallion, as she celebrated her 101st birthday. A 10,000-square-foot vacant unit housed a four-month exhibit where the celebrity centenarian held hundreds of meet-and-greets, sharing stories of encouragement and hope.

Promenade in Thornhill, Ontario, needed to attract young shoppers and fill a high-profile, 17,000-square-foot vacancy near its food court, so management reimagined the space into an indoor roller skating experience.

Hopson One in Beijing’s Chaoyang district activated its exterior areas with a skateboard park and graffiti wall, providing visitors an outdoor location to congregate during pandemic restrictions.

Rødovre Centrum in Copenhagen was the first Danish shopping mall to establish a presence on TikTok. Right from the outset, it partnered with a popular local TikTok musician to craft a content strategy that would generate viral posts to drive awareness of the mall.

The Pen Centre in St Catharines, Ontario, hosted a complimentary, walk-in mental health clinic for youth.

Alberta’s Kingsway in Edmonton and Southcentre in Calgary raised funds to aid Ukrainian refugees by auctioning Easter eggs designed by local artists.

Chula Vista, California’s Terra Nova Plaza honored Hispanic consumers and educated the general public about the Dia de los Muertos holiday with events like a contest for best altar display honoring a dead relative or friend. The center’s Unleashed by Petco store even sported altars honoring employee’s deceased pets.

The Shops at Northfield in Denver launched a series of events to encourage young Hispanic families to visit and shop at the property.