The 2025 ICSC Visual Victories Awards, announced at the Global Awards Ceremony on May 18 during ICSC LAS VEGAS, celebrate outstanding pop-up, temporary store and kiosk designs that captivated consumers and were open at some time between January 2023 and January 2025. Check out the full list of Gold winners, Silver winners and other Finalists here, and learn more about all of the Gold-winning displays below.

Best Overall Kiosk Designs

Flair Diffusers

Local Brand

Flair’s new kiosk at Laurier Québec offers a thoughtfully designed retail experience centered around home fragrance. The cream-colored structure features subtle ribbing and a curved layout that encourages visitors to explore. White floral arrangements add a natural contrast to the streamlined design. Neat displays of black-and-white diffusers and clear fragrance bottles highlight their aesthetic appeal and ease of use, while integrated screens show the products in action. More than a point of sale, the kiosk reflects Québec’s local design talent and offers shoppers a quiet moment.

Key Team Members

• Julie Beaulieu, JLL
• Donald Larose, JLL

Dolce & Gabbana Fragrance Kiosk

National Brand

The Dolce & Gabbana kiosk at Westland Mall was designed to function as a high-impact brand experience. Positioned at the entrance of Macy’s, the installation immediately drew attention and set a luxurious tone for shoppers. Its design enhanced foot traffic flow while turning a transitional area into a visually engaging focal point. Featuring bold visuals and an interactive fragrance display, the kiosk invited customers to engage with the brand beyond a typical transaction. It offered a moment of immersion tailored to Miami’s energetic, style-conscious crowd, while supporting strong fragrance sales throughout the year.

Key Team Members

• Alejandro Rodriguez, Centennial
• Heidi Kempf, Centennial

Best Remodel – Kiosk

Andean Style Upgrade

Regional Brand

The transformation of Andean Style at Memorial City Mall illustrates the impact of thoughtful kiosk design and collaborative support. Once struggling with poor sales and a setup that lacked polish, the tenant faced the potential that the landlord wouldn’t renew its lease. Recognizing the need for change, the store owner partnered with mall management to reimagine the space. Drawing on Andean culture, the new kiosk features woven wall coverings, basket-inspired lighting and digital displays showcasing Peruvian artisans. Functional upgrades, including improved lighting and organized shelving, enhance the customer experience. Launched in November 2024, the redesign led to a dramatic sales increase and revitalized the brand’s regional potential.

Key Team Members

• Elizabeth Ricarte, MetroNational/Memorial City Mall
• Doris Aviles, Andean Style
• Acmed Tuesta, Andean Style
• AB Millwork

Most Creative Automated Retail

Cotton Candy/Popcorn

Local Brand

The cotton candy and popcorn vending kiosk at Londonderry Mall serves as both a snack stop and a playful visual experience. It activates a temporary construction wall with oversized graphics featuring parents and children strolling along a “sweet street,” cheerful music and videos showing the snack-making process. Designed as a temporary concept until a permanent tenant arrives, the setup draws in passersby with its bright visuals and nostalgic treats. The machines are automated, well-maintained and operate without staff intervention. The installation has become a popular stop that connects key areas of the mall — between the food court and the fashion wing — while adding a dose of fun.

Key Team Member

• Olga McGonigal, Leyad

Sweet Spot Barbe à Papa

Local Brand

The Sweet Spot Barbe à Papa vending machine at St. Laurent Centre transforms an unused hoarding wall into a playful destination. Featuring pastel-toned visuals and whimsical branding, the setup attracts attention with its nostalgic cotton candy theme. The kiosk offers more than 30 playful shapes for the cotton candy it dispenses, from classic swirls to hearts to butterflies, and comes in four flavors, including crowd-favorite strawberry. A dedicated selfie corner encourages visitors to capture and share their treats, enhancing the interactive experience. Blending charm and functionality, Sweet Spot adds energy and visual appeal to the mall while offering a simple, memorable indulgence.

Key Team Members

• Biara Morais, Morguard Investments Limited
• Jennifer Thomas, Morguard Investments Limited

Most Creative Common Area Promotions or Activations

Ackermans Character Shop at Eastgate Shopping Centre

National Brand

In December 2024, Eastgate Shopping Centre hosted the exclusive Ackermans Character Shop activation, created by local event and activation company Chilliengine. The mall’s largest promotional court was transformed into a colorful, interactive experience for South African clothing retailer Ackermans’ Character Shop line, featuring the likes of Barbie, Batman, and Disney Princesses. Each character had a dedicated pod with themed merchandise and activities, including a Spiderman climbing wall, a Hello Kitty beauty room and a Batman virtual reality experience. Live character appearances, magician shows and a spinning prize wheel added to the excitement. The activation drew strong foot traffic and offered a memorable, family-friendly experience.

Key Team Members

• Michael Wilson, Excellerate Brand Management
• Darren Katz, Excellerate Brand Management

Babybelves Holiday Activation

National Brand

In 2024, Galleria Dallas added a whimsical twist to the holiday season with the Babybelves Holiday Village, a festive pop-up from Babybel cheese. Located on the ice rink level in front of the shopping center’s holiday claim to fame — the nation’s tallest indoor Christmas tree — the 20-by-30-foot activation offered shoppers a playful retreat complete with complimentary gift wrapping, cheese samples and cozy seating. Inspired by Swiss ski chalets, the decor featured red-and-white branding and holiday charm, while cheerful Babybelves in branded attire welcomed more than 1,000 guests and distributed 200 complimentary cheese flights. The one-day event generated $20,000 in ad revenue.

Key Team Members

• Megan Townsend, Trademark Property Company
• Angie Freed, Trademark Property Company
• Landri Massey, Trademark Property Company
• Camryn Cadenhead, Galleria Dallas
• Wayde Pearce, Galleria Dallas
• Denise Wintry, Trademark Property Company
• JT Stevens, Patrick J Clayton Productions

Carolina Herrera

National Brand

The Carolina Herrera activation at Square One Shopping Centre showcased the brand’s latest fragrance, Good Girl Blush Elixir, through a striking visual installation. A larger-than-life, stiletto heel-shaped perfume bottle served as the focal point, elevated on a platform and framed by a luminous floral backdrop that reflected the scent’s notes. Full-size bottles lined sleek acrylic walls leading to the display, creating a dramatic entryway. The color palette of blush pink, black and red added cohesion and a sense of elegance. Toward the back, shoppers could explore the full range of Good Girl fragrances and could have their bottles handpainted with a qualifying purchase, adding a personalized touch to the experience.

Key Team Members

• Catherine Llagas, Oxford Properties Group
• Lucia Connor, Oxford Properties Group
• Leanne Campbell, Oxford Properties Group

Sol de Janeiro

National Brand

In July 2024, Montreal Eaton Centre hosted a vibrant tropical pop-up by Sol de Janeiro, transforming the mall into a Brazilian-inspired oasis. Centered around the brand’s iconic Brazilian Bum Bum Cream, the three-day activation featured lush greenery, playful installations and immersive experiences in the brand’s signature hues of orange and yellow. Visitors could sample products, customize their own cream jars and engage with the upbeat Solcial Club team. A giant Bum Bum Cream jar anchored the design, while a partnership with Sephora bridged the experience to retail, boosting brand engagement and driving traffic.

Key Team Members

• Veronique Desnoyers, JLL Canada
• Teresa Spencer, JLL Canada
• The Concierge Company Inc.

Most Creative In-Line Pop-Up Store Design

SOOK Mall of Africa x Tyla Pop Up Collab

National Brand

At Johannesburg’s Mall of Africa, the Sook Mall of Africa x Tyla Pop Up Collab transformed a blank retail canvas into an immersive, fan-fueled celebration of the global music star. Sook is a digitally connected, plug-and-play retail space that allows brands to customize their environments using modular furniture and dynamic digital walls without the cost and time of a traditional fit-out. For Tyla’s takeover, the space exploded with personality: tie-dye walls, vintage rotary phones, vinyl LP displays and merch doubling as decor. High-definition screens looped music videos while a live DJ set the mood, drawing thousands of fans for a real-time, in-person experience. The pop-up exemplified how Sook’s adaptive design supports high-impact activations.

Key Team Members

• Darren Katz, Excellerate Brand Management
• Michael Wilson, Excellerate Brand Management
• Yasmeen Lorgat
• Luzuko Moyikweni
• Sibongile Xaba
• Nicole Maweni
• Sony Music Entertainment Africa

Most Creative In-Line Temporary Store Designs

Milky Moo

Local Brand, Agreement of 91 days to 12 months

Milky Moo, a popular dessert brand from Brazil that sold more than 200 million milkshakes in 2024, opened its first U.S. location at Broward Mall. Known for its inventive takes on classic milkshakes, such as the Bessie Brownie topped with brownie pieces and syrup, Milky Moo offers a playful, hands-on dessert experience. The store’s light pink and white interior, cow-print accents and mascot merch contribute to its fun, approachable vibe. Milky Moo’s presence at Broward Mall is both community oriented and strategic, as the brand aims to establish a casual hangout spot while partnering with other tenants on shared promotions that will drive foot traffic throughout the center.

Key Team Members

• Marissa McCarren, Pacific Retail Capital Partners
• Bianca Mantovani, Pacific Retail Capital Partners
• Humberto Maldonado, Pacific Retail Capital Partners

NOBIS

Local Brand, Agreement of 91 days to 12 months

Nobis’ space at Vaughan Mills reflects the brand’s blend of nature and quiet luxury through a clean, tactile design. Warm wood floors and white marble walls create a calm, refined setting accented by stone, glass and greenery that emphasize sustainability and natural inspiration. The layout features a minimalist, glass-front entrance, custom racks that spotlight technical outerwear, an interactive wall explaining garment features and a lounge area with midcentury furnishings. Soft, focused lighting enhances textures and craftsmanship. The space serves not only as a retail environment but also as a physical expression of the brand’s values and design philosophy.

Key Team Members

• Mina Cisternino, JLL
• Beatrix Demers-Gavaller, JLL

Candylicious

Local Brand, Agreement of 13 months to 2 years

At RiverTown Crossings Mall, Candylicious is a whimsical world where bold colors and playful details create an immersive experience. The centerpiece is a candy tree whose branches bear not leaves but oversize sweets. Walls lined with bright dispensers of M&M’s, jelly beans and taffy set a cheerful tone, while bulk bins invite visitors to mix and match their favorites. The store’s design, inspired by fantastical landscapes, transforms candy shopping into an imaginative experience, evoking a live version of the classic board game Candyland.

Key Team Members

• Catherine Loy, JLL
• Stephania Pilarz, JLL

Most Creative Media/Sponsorship Campaign

Pride Month Celebration

Local Brand

For Pride Month, Philippines mixed-use development Araneta City launched a colorful and educational activation at its Gateway Mall 2. The initiative combined celebration with advocacy through a partnership with TLF Share, a group focused on sexual health and human rights. Called Be You Here, the activation celebrated LGBTQ+ inclusivity and self-expression. Panels displayed the flags of various LGBTQ+ identities, while an LED ceiling showcased vibrant, thematic visuals. The installation drew strong social media engagement and highlighted Araneta City’s commitment to creating inclusive, welcoming spaces in Metro Manila.

Key Team Members

• Marjorie Go, Araneta City
• Maia Barbacena-Salamat, Araneta City
• Kar Emanon Salen, Araneta City

Schellville at Tanger

Local Brand

Tanger teamed up with homebuilder Schell Brothers to bring holiday magic to Rehoboth Beach, transforming 5.5 acres into a festive wonderland. The experience featured hourly snowfall, train rides, visits with Santa and Mrs. Claus, mini decorated houses and an artisan alley showcasing local makers — all designed to delight families and celebrate the season.

Key Team Members

• Oliver Runco, Tanger
• Joey Venezia, Tanger