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According to early reports, small fashion businesses grappled with an unexpected surplus of inventory during the 2023 holiday season, prompting heavy discounting to drive sales. According to this Inc. article, smaller businesses often lack the financial cushion to absorb such excess, leading to challenges in competing and maintaining profitability. Inc. also showcased small businesses’ efforts to manage surplus stock, such as selling excess inventory on e-commerce sites like Poshmark and targeting overseas markets with diverse seasonal patterns.
By Rebecca Meiser
Contributor, Commerce + Communities Today and Small Business Center
ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.
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