7
WED., Sept. 25
GENERAL SESSION
10:15 – 11:15 a.m.
Boomers in the Digital Age
AARP has been blazing trails in the digital world with its social media team, blog and online presence
for years now. Find out what senior social media advisor Alejandra Owens learned along the way
about boomers and the digital space and a shocking revelation about Gen Xers.
Guest Speaker:
Alejandra S. Owens
Managing Editor AARP, Blog,
Social Communications Advisor
AARP
Washington, DC
GENERAL SESSION
11:30 a.m. – 12:30 p.m.
Get Optimized!
From social media to search engine optimization to public relations, learn how to conduct an audit of
your digital footprint and optimize your shopping center in the online environment. Valuable insights
will be offered on the hottest new strategies to convert online users to on-site shoppers.
Guest Speaker:
Stephanie Orton Lynch
Director of Public Relations
Delucchi+
Washington, DC
LUNCH SERVED
12:30 – 1:30 p.m.
