Our Mission

Learn who we are and how we serve our community


Meet our leaders, trustees and team


Developing the next generation of talent


Covering the latest news and trends in the marketplaces industry

Industry Insights

Check out wide-ranging resources that educate and inspire

Government Relations & Public Policy

Learn about the governmental initiatives we support


Connect with other professionals at a local, regional or national event

Virtual Series

Find webinars from industry experts on the latest topics and trends

Professional Development

Grow your skills online, in a class or at an event with expert guidance

Find Members

Access our Member Directory and connect with colleagues

ICSC Networking Platform

Get recommended matches for new business partners

Student Resources

Find tools to support your education and professional development

Become a Member

Learn about how to join ICSC and the benefits of membership

Renew Membership

Stay connected with ICSC and continue to receive membership benefits


The Future of Retail — is very physical: JLL report

May 17, 2019

What do shoppers want? A lot of different things, depending on their ages, but some preferences cut across all age groups, according to a JLL survey released today at RECon.

First of all, consumers overwhelmingly prefer physical retail, given that online shopping still only makes up about 10 percent of total retail sales, notes the report, The Future of Retail. And while retailers are falling over themselves to adopt the latest technology, it is human interaction that most customers value, the report says. An efficient customer experience is critical to all generations, with more than half of respondents saying that a skilled customer service employee is the biggest factor determining the quality of their shopping experience.

What do shoppers want from their centers? Good food and green space — both abundant at Easton Town Center, Columbus, Ohio

“The use of technology will be most appreciated by shoppers when it advances store efficiency — like improvement in inventory management or logistics that allows for same-day delivery,” the report said.

And what do shoppers want out of their retail centers? Nearly 40 percent of the 1,500 shoppers surveyed said their choice of shopping center is determined by its food offerings. More than 40 percent want to see open green spaces at their center, while another 40 percent are seeking stores that offer healthy food and drink.

Interestingly, just 17 percent want a gym at their center, despite the 13.8 percent growth of fitness tenants at retail centers from 2017 to 2018. Nearly 20 percent of respondents want to find healthcare providers at shopping centers, and while there are clinics at just 10 percent of retail properties currently, this is expected to double by 2022, says JLL.

“We’re living in a world of chaotic consumer behavior,” said Greg Maloney, CEO of JLL Retail. “They shop around the clock, are in control, collaborate and share their experiences — good and bad — more than any other time in retail. Getting their experience right is going to be critical to retailers and shopping centers as they compete for time, energy, and money.”

By Edmund Mander

Director, Editor-In-Chief/SCT

Commerce + Communities Today

Members get exclusive access to this magazine with news and trends for the rapidly evolving marketplaces industry.

Sign up now