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Most profitable companies are built on differentiation: offering customers something their competitors don't have. In a June 2 episode of the Startup Hustle podcast called How to Differentiate, co-hosts Matt DeCoursey and Matt Watson offer tips on making your company stand out in the market and how best to advertise your differentiation.
By Rebecca Meiser
Contributor, Commerce + Communities Today and Small Business Center
ICSC champions small and emerging businesses in getting from business plan to brick-and-mortar.
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