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Multichannel retailer lets stores do the selling

March 20, 2018

Upscale multichannel retailer Frontgate redesigned its brick-and-mortar stores at Legacy West (in Plano, Texas) and at Phipps Plaza (in Atlanta) to communicate to its customers a lifestyle message rather than a product-focused message. Since its...

By Brannon Boswell

Executive Editor, Commerce + Communities Today