Lake Buena Vista Attracts the Latin Market

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Publish Date: October 24, 2019

Lake Buena Vista (Fla.) Factory Stores is targeting South American shoppers, especially Brazilians, with a new marketing strategy.

LBVF is located in Orlando, Fla., approximately three miles from Walt Disney World. Brazil is the second largest overseas origin market to Orlando with nearly 900,000 tourists visiting the city in 2018.

“We have a plan to bring both Latin American tourists and local residents to the center as well as our condo hotel resort, and Lake Buena Vista Resort Village & Spa,” said Sam Sutton, president of Sutton Properties. “Projections are to increase the traffic to our center by 200,000 annually.”

LBVF, which opened in 1996, recently renovated and expanded its food court. The new 6,000-square-foot space added six new food venues—Patroni, Mr. Chick, PCG Artisanal Burgers, Kingdom Acai, Manolo Grill & Buffet and Kingdome Poke that cater to the South American market.

The center also hired Antonio Machado, a new international sales director to handle direct sales and marketing for South America and Central Florida. The new director will attend travel agent and tour operator events in Brazil, as well as create packages for families and groups with Brazilian tour operator CVC.

“They love the attractions here,” Sutton said, “but a higher percentage comes for shopping. Something like 92 percent of Brazilian tourists say they come to this part of Florida to shop.”

In addition to the new food court, LBVF opened Coisas de Orlanda, aka “CDO Lounge” serving as mainly a Brazilian tourist center supplying information and tickets for tourists arriving in Orlando.