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Industry News

Walmart, Target beat Amazon on e-tail sales growth

December 4, 2019

Year-over-year customer-spending growth at Walmart and Target beat that of Amazon.com in the first two weeks of November, according to a new report.

Walmart’s online sales were up by 51 percent over last year, while Target’s rose by 47 percent. This compares with a 32 percent increase for Amazon, reports CNBC, which cited research from Edison Trends.

“Retailers have gone from being in denial about the potential threat of e-commerce to accepting that e-commerce is a real threat, and investing to take advantage of the omni-channel asset”

This aligns with shopping behavior tracked during the most recent Black Friday/Thanksgiving Day weekend, which saw 28 percent of spending occurring online with traditional retailers, versus just 19 percent of the spending going to predominantly online retailers such as Amazon, according to a report from ICSC Research. (Of that 19 percent, Amazon captured 15 percent.)

These trends indicate that physical retailers are getting their omni-channel act together and are beating e-tailers at their own game. “Retailers have gone from being in denial about the potential threat of e-commerce to accepting that e-commerce is a real threat, and investing to take advantage of the omni-channel asset,” said Michael Baker, a Nomura Instinet analyst, as reported by CNBC.

By Edmund Mander

Director, Editor-In-Chief/SCT

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