Dollar General is hoping to attract younger shoppers and boost traffic by enabling its customers to order online for pickup at the store.
Though click-and-collect shopping is an option at such big-box retailers as Walmart and Target, it is not common among the value chains, notes The Wall Street Journal, which reported this week that Dollar General has plans to test such a system within the coming months. Dollar Tree, for its part, already offers this option, but Five Below does not.
“We’ve always tried to be at the leading edge of value and convenience, and we hear our customers talking about this [click-and-collect shopping option] a lot,” Carman Wenkoff, Dollar General’s chief information officer, told the newspaper.
Spending among digitally savvy customers comes to roughly twice that of the typical Dollar General receipt
Dollar General operates about 16,000 stores across 44 states. Wenkoff disclosed no details about how many stores would be involved in the test. The retailer offers an app that enables customers to add up their purchases. Spending among such digitally savvy customers comes to roughly twice that of the typical Dollar General receipt, which is about $12 per transaction, the company says.
By Edmund Mander
Director, Editor-In-Chief/SCT
