September 23, 2021
This event has passed. ICSC members may access the recorded webinar under Presentations below.
While many retailers have stepped on the brakes during the COVID-19 pandemic, IKEA has increased its real estate investment and is using extensive data at the local level to identify and implement innovative ideas to move the organization forward. Understanding the omnichannel consumer has been key to this approach, as consumer preferences continue to evolve.
Join industry experts for a look at key markets as case examples of how IKEA continues to ‘reach more of the many people,’ by leveraging data to mitigate expansion risk and explore new store formats to optimize sales.
Danyal Syed Ali, Country Consumer & Customer Insights Manager, IKEA Canada
Michael Scida, Director of Business Development, Environics Analytics
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