June 16, 2021
This event has passed. ICSC members may access the recorded webinar under Presentations below.
Digital transformation accelerated in 2020, with many retailers and shopping centers having to reevaluate how they do business. Most turned to buy-online-pick-up-in-store (BOPIS), curbside pickup, and home delivery for the first time — but these new shopping experiences aren’t going anywhere as the world reopens. Phygital (that’s physical and digital) retail is here to stay, but companies have to ensure the customer experience is seamless if they’re going to succeed.
Join Mayur Anadkat, VP of Marketing from Acquire and Wendy Liebmann, Founder, CEO & Chief Shopper at WSL Strategic Retail, for a conversation on phygital retail trends and best practices for optimizing your omnichannel customer experience.
In this webinar you’ll learn about:
Mayur Anadkat, Vice President, Marketing, Acquire
Wendy Liebmann, Founder, CEO & Chief Shopper, WSL Strategic Retail
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